Connecticut, USA, February 27 2023 – Experience Camps – a nonprofit that transforms the lives of grieving children through summer camp programs and innovative, year-round initiatives, is proud to announce its biggest ever virtual experience. Titled Grief Quest, the experience is a pioneering educational world on gaming platform Roblox and has so far been enjoyed in 100,000 visits.
Grief Quest provides users with a safe place to learn about and reflect on grief by engaging in a digital scavenger hunt across a colorful, summer camp-inspired fantasy world. The experience’s three levels, created in partnership with global metaverse studio Dubit, take players through settings such as outer space and rainbow fields. For players who are seeking a quieter setting, the world offers a ‘Reflection Zone’ where players can support others and light a candle in memory of loved ones. Roblox, the popular gaming platform where Grief Quest can be experienced, currently has 58.8m daily active users.
Jesse Moss, Senior Marketing Manager at Experience Camps, said:
“As a society, we’re really not good at talking about grief. Our hope is that this space gives kids and teens impactful ways to show up for grieving people in their life. By housing the experience on Roblox, we’re able to not only reach kids where they are, but also use play for social emotional learning. We know that players will leave with an increased ability to be more grief-smart.”
Stephanie Whitley, Chief of Staff at Dubit, said:
“We’re immensely proud to have contributed to this safe and nurturing environment within which children can express and learn about grief. Virtual spaces empower us to explore through play – sometimes with more freedom than we can in the ‘real’ world. The work Experience Camps does is invaluable and we’re honored to play a small part in it.”
Experience Camps’ Roblox experience is the second gaming world created by the nonprofit. Last summer, the organization launched ‘ExperienceCraft’: a moderated Minecraft server for young people age seven to 14.
To join the magical world of Grief Quest, start exploring, and learn how to better support people who are grieving, visit the experience on Roblox.
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Experience Camps is a nonprofit that transforms the lives of grieving children through summer camp programs and innovative, year-round initiatives. Through compassion, connection, and play, the organization allows grieving children to embody a life full of hope and possibility; with a mission to create a more grief-sensitive culture.
Dubit is a global studio that builds branded metaverse games, experiences, and events. Its team of over 140 professionals provides brands and agencies with the production, marketing and research services to develop, launch and promote successful experiences in the metaverse. Dubit has recently built games and concerts for clients such as H&M, Nickelodeon, UEFA, The Grammys, Samsung, and Hyundai. Dubit has also partnered with over 100 experiences across Roblox to provide brand integrations into already popular games. Brands can harness these established audiences, and Dubit’s portals and technology allows it to direct this traffic into a client’s branded game.
For more information, contact:
Michelle Cove, Director of Communications Experience Camps at michelle@experiencecamps.org
FThomas Huxter / Priyanka Harsora / Joshua Callaghan, Raptor PR for Dubit, at thomas@raptorpr.com / priyanka@raptorpr.com / joshua@raptorpr.com
